If the project doesn’t gather enough pledges to meet the goal, Kickstarter doesn’t charge anyone. If your project receives enough pledges of support to meet your fundraising goal, Kickstarter charges the credit cards of all the supporters. Either you meet your funding goal, or you don’t. Kickstarter depends on an all-or-nothing approach.
For podcasters, it’s hard to compete with tangible objects, and there’s a need to create extra rewards. The result is a mentality that Kickstarter is a way to pre-order a creator’s merchandise at a discount. Often, small businesses that compete on the tv show Shark Tank explain that they raised their initial capital via Kickstarter.Īs the first online crowdfunding platform to have major visibility, it built the expectation that backers receive something specific and tangible in exchange for their support. It’s favored by designers and people who make tangible things. Kickstarter has been the standard of crowdfunding for over a dozen years. As you’ll see, there’s more than one way to make a crowdfunding program effective. The deadline-based approach can make a campaign subject to binary judgment: it’s either a “success” or a “failure.” This is not a great way to think about creative projects. But, when you’ve paid for all the resources you need, you have to start a new crowdfunding campaign. It helps to separate crowdfunding from the rest of your workflow. This is good for producers who podcast in seasons or favor batch processing. Then, once the campaign is complete, you can focus on other aspects of your podcast. If you separate your fundraising project from other parts of your podcast, you can take time and effort to promote the fundraiser and reward your supporters. Fundraising is a project in and of itself.
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If you want to raise funds over a period of time and devote your full attention to it, then a deadline-based approach is a good choice. Find out more » Deadline-Based Crowdfunding Platforms
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Here’s how to turn yours into paid content. Podcasts are mostly free, but they don’t have to be. How to Sell Podcast Episodes | 7 Ways to Purchase Pods
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